Elaine Benfield is a seasoned software leader with over 20 years of expertise in marketing. She is the founder of Herstories.com, a podcast and community focused on sharing the inspiring stories of remarkable women. Through her work, Elaine aims to craft narratives that empower and motivate others. Based in Atlanta, Georgia, she actively participates in Pride and Human Rights Campaign initiatives and regularly volunteers with dog charities. In her spare time, Elaine enjoys traveling with family and friends.
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Breaking Silos Between Marketing and Finance, with Elaine Benfield
In this episode, I sit down with Elaine Benfield, a marketing leader with over 20 years of experience, to discuss why finance and marketing teams often clash and how they can work better together. Misalignment between these departments can lead to tension and missed opportunities, but clear communic...