How to Succeed as a CFO?

Here you'll find insights and templates on how to succeed once you’re in the CFO role, beyond just “owning the numbers.”

You’ll find playbooks on leading the business, running a high‑performing finance team, avoiding burnout, and turning metrics into decisions executives can act on.

Our Latest AI Guide

Download 10 full-page prompts with the context and structure you can put to work right away. Plus:

  • Clear instructions on when to use Perplexity vs. ChatGPT/Claude so you get the best output every time.

  • ​​Prompts that help you scan news, regulations, macro shifts, and supply chain risks and translate them into finance insights.

  • ​A proven format for writing effective AI prompts you can reuse, adapt, and scale across your team.

CFO Playbooks

12 Questions Every CFO Should Ask Before Investing in AI Tools

12 Questions Every CFO Should Ask Before Investing in AI Tools

Executive Summary Most AI tool purchases fail because the decision is made before anyone asks the right questions. When there is pressure to move quickly on AI, it's easy to adopt something qui...

How to Build a Finance Function That Actually Drives Growth

How to Build a Finance Function That Actually Drives Growth

Executive Summary Most finance functions are built to report what happened. The ones that drive growth are built around a different question: where are we going, and how do we get there? This a...

How to Build a Forecasting Process Your Executives Actually Trust

How to Build a Forecasting Process Your Executives Actually Trust

Executive Summary Most FP&A teams rely on a single forecasting method and wonder why their numbers keep missing. The fix is not working harder. It is thinking differently about method, mode...

Your First 90 Days as a First-Time CFO: A Practical Playbook

Your First 90 Days as a First-Time CFO: A Practical Playbook

Executive Summary Almost every first-time CFO steps into the role carrying imposter syndrome, a calendar full of expectations, and a skill gap no training program fully closes. This article tur...

Supporting a Strategic CFO: Why CFO Direct Reports Matter More Than Ever

Supporting a Strategic CFO: Why CFO Direct Reports Matter More Than Ever

Executive Summary Many CFOs are hired to be strategic, but their direct reports spend most of their time on transactions and compliance. This article explains how controllers, FP&A, treasur...

The Strategic CFO vs. the Transactional Finance Function: How to Close the Gap

The Strategic CFO vs. the Transactional Finance Function: How to Close the Gap

Executive Summary Many CFOs are hired to be strategic, but their finance function remains transactional. This article explains the “evolution gap” between a strategic CFO role and finance roles...

How to Prepare for a Difficult Board Conversation as a CFO

How to Prepare for a Difficult Board Conversation as a CFO

Executive Summary Difficult board conversations become manageable when preparation removes surprise and clarifies the decision. Strong preparation includes defining the issue, writing a one-pag...

3 Board Conversations Every New CFO Pre-Game (With a Reusable Script)

3 Board Conversations Every New CFO Pre-Game (With a Reusable Script)

No matter the industry, and no matter how healthy the business looks today, three board conversations show up sooner or later. A number gets missed. Cash stops feeling comfortable. Or someone f...

The First 90 Days as CFO: How to Quickly Build Credibility and Take Charge

The First 90 Days as CFO: How to Quickly Build Credibility and Take Charge

Executive Summary A new CFO’s first 90 days should leave the company feeling, “We can finally trust the numbers and the finance leader behind them,” because you’ve spent that time learning the ...

How to Do Strategic Work When You're Swamped

How to Do Strategic Work When You're Swamped

3 Simple Ways You Can Do More Strategic Work in Finance, Despite a Packed Schedule Practical methods to add value without adding hours If you're like most finance professionals, your days are p...

CFO Conversations

Mistakes founders make during fundraising (from a cfo who has done 50+ M&A and Exit deals)
The Diary of a CFOMarch 26, 202600:38:0534.88 MB

Mistakes founders make during fundraising (from a cfo who has done 50+ M&A and Exit deals)

In this episode, I sit down with Julianne Averill, a healthcare AI CFO, board director, and fractional CFO with over 20 years of experience helping life science and digital health companies scale through fundraising, M&A, and IPOs. She has been through over 50 transactions on both the buy and sell s...

Former Caterpillar Group CFO on The Leadership Skills Finance Professionals Must Master to Reach the Top
The Diary of a CFOFebruary 26, 2026x
24
00:52:0548.28 MB

Former Caterpillar Group CFO on The Leadership Skills Finance Professionals Must Master to Reach the Top

In this episode of The Diary of a CFO, we examine what it actually takes to build a 30-year career at a Fortune 50 company and reach the Group CFO seat. Dave DeFreitas, retired Group CFO of Caterpillar Inc., shares the career moves, leadership frameworks, and operational mindset shifts that shaped o...

The First‑Time CFO Playbook: The First 90 Days, Imposter Syndrome and Leading the Business
The Diary of a CFOJanuary 30, 2026x
22
00:51:1847.29 MB

The First‑Time CFO Playbook: The First 90 Days, Imposter Syndrome and Leading the Business

In this episode of The Diary of a CFO, we explore what truly separates a good finance team from a great one and what it takes to grow into the full scope of the CFO role. Kevin Appleby, Head of Partnerships at GrowCFO and host of the GrowCFO Show, brings 25 years of management consulting experience ...

Beyond the Numbers: Leadership Lessons from Three-Time Nonprofit CFO, Teri Kozub
The Diary of a CFODecember 30, 2025x
20
00:28:3526.18 MB

Beyond the Numbers: Leadership Lessons from Three-Time Nonprofit CFO, Teri Kozub

In this episode of The Diary of a CFO Podcast, host Wassia Kamon sits down with Teri Kozub, a three-time CFO with more than 33 years of experience in nonprofit finance and current CFO at Community Legal Services of Mid Florida. Teri shares how her non-linear career shaped her leadership style, why ...

Building a Finance Function That Drives Growth: Lessons from Liberty Bank’s CFO, Paul Young
The Diary of a CFOOctober 30, 2025x
15
00:49:3245.36 MB

Building a Finance Function That Drives Growth: Lessons from Liberty Bank’s CFO, Paul Young

What does it take to turn a traditional finance team into a true strategic business partner? In this episode, Paul Young, CFO of Liberty Bank, shares how he connected strategy, budgeting, and talent development to create a finance function built for impact.

Why Every CFO Feels Stretched and What to Do About It, with Tom Hood
The Diary of a CFOOctober 16, 2025x
14
00:41:2337.9 MB

Why Every CFO Feels Stretched and What to Do About It, with Tom Hood

CFOs are expected to drive transformation, lead strategy, and still deliver flawless numbers every month. In this episode of The Diary of a CFO, I sit down with Tom Hood, one of the most influential voices in finance leadership, to unpack what’s really behind the growing pressure on today’s CFOs.

Leading Through Market Cycles, with Real Estate and Construction CFO, Bona Allen
The Diary of a CFOOctober 01, 2025x
12
00:36:5633.86 MB

Leading Through Market Cycles, with Real Estate and Construction CFO, Bona Allen

Bona Allen has led finance at both public and private companies, navigated the savings and loan crisis, the 2008 crash, and COVID, and built strategies that kept projects and people moving through uncertainty. In this episode, he shares what it takes to lead finance through real estate booms, constr...

Non-Traditional Pathways to the CFO Seat, with Axile Talout
The Diary of a CFOSeptember 24, 2025x
11
00:44:3040.85 MB

Non-Traditional Pathways to the CFO Seat, with Axile Talout

Not every CFO starts as a controller or FP&A lead. Axel Talout shares how banking and private equity shaped his journey, why your “different” background can be your edge, and how to intentionally build a team that fills your blind spots.

The CFO Playbook for Handling Crises and Building FP&A Functions, with Mike High
The Diary of a CFOSeptember 17, 2025x
10
00:40:4437.4 MB

The CFO Playbook for Handling Crises and Building FP&A Functions, with Mike High

Mike High (CFO, NAIT; ex-Shell Deep Water CFO) shares leadership lessons from the Army to corporate finance: why the “platinum rule” beats one-size-fits-all leadership, what truly changes when you move from FP&A to the CFO seat, and how to carry a portfolio of crises without burning out.

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