Kevin is a Chartered Accountant and the COO and Strategy Mentor at GrowCFO, where he helps CFOs turn their finance teams into strategic, tech‑enabled partners to the business.
He’s been a divisional CFO, a transformation consultant with PwC, and now a mentor who gives finance leaders practical frameworks to modernise how they plan, report, and lead.
He also hosts two podcasts:
The GrowCFO Show, focused on modern finance leadership, and
The Next 100 Days Podcast, one of the longest‑running independent business podcasts in the UK, where he talks to entrepreneurs and experts about practical strategies that create real results.
Related Episodes
The First‑Time CFO Playbook: The First 90 Days, Imposter Syndrome and Leading the Business
Stepping into your first CFO role can feel overwhelming. In this episode, former divisional CFO and GrowCFO Mentor Kevin Appleby shares what really changes when you move from finance leader to CFO. Drawing on years of experience working with finance leaders across industries, Kevin shares why many C...