80/20 Rule for FP&A Experts to Transform Decision-Making Through Analytics with Andrew Hull
The Diary of a CFO with Wassia KamonNovember 17, 202501:00:18

80/20 Rule for FP&A Experts to Transform Decision-Making Through Analytics with Andrew Hull

Note: This episode is a pod swap from FP&A Unlocked. We’re sharing it here to help you discover another excellent show in the finance leadership space. All content belongs to the original podcast and host Paul Barnhurst.

In this episode of FP&A Unlocked, host Paul Barnhurst talks with Andrew Hull, a seasoned finance leader in the consumer packaged goods (CPG) industry. They explore the role of FP&A professionals in driving business results, navigating inflation, and transitioning from traditional budgeting to impactful analytics.

Andrew Hull is a financial executive with over two decades of experience in CPG. Currently the Vice President of Finance at UNFI Canada, Andrew has a proven track record of partnering with business leaders to deliver results through strategic insights and principled financial analysis. With a competitive spirit and passion for team leadership, Andrew shares his unique approach to FP&A, analytics, and the importance of actionable storytelling.

Expect to Learn:
The three pillars of great FP&A: technical skills, storytelling, and actionable decisions.
Why Andrew advocates for changing FP&A to “FA&P” and focusing more on analytics.
Lessons learned from leading finance during the pandemic.
Key metrics for success in the distribution industry, including variable margin and truck utilization.
Practical advice for accelerating budget processes and focusing on analytics that drive results.

Here are a few relevant quotes from the episode:
"The most value FP&A can add is when we take complex data and distill it into actionable insights." - Andrew Hull
"Variable margin is the backbone of understanding financial performance in a distribution business."- Andrew Hull
"A one-page visual with clear recommendations is the best way to communicate with executives."- Andrew Hull

Key Timestamps
[00:00] - Introduction
[02:13] - Redefining Great FP&A
[07:07] - Career Highlights in CPG
[10:56] - Leading Finance at UNFI Canada
[19:15] - Managing Inflation with Analytics
[22:12] - The Art of Storytelling in FP&A
[36:18] - Revolutionizing the Budget Process
[51:49] - Beyond Work: Hobbies and Passions
[56:30] - Closing Thoughts

🔗 Connect with Guest Andrew Hull
LinkedIn: https://www.linkedin.com/in/andrewhull4/
UNFI Canada: https://www.linkedin.com/company/unfi/

🔗 Connect with Host Paul on
Website: https://www.thefpandaguy.com
LinkedIn: https://www.linkedin.com/in/thefpandaguy
YouTube: https://www.youtube.com/@thefpandaguy
Tiktok: https://www.tiktok.com/@thefpandaguy